What to Post on Your Google Business Profile: 40 Ideas for Service Businesses

The best Google Business Profile posts do one of three things: show a real job you just finished, answer a question customers ask before they call, or announce something with a date on it. Post once or twice a week, use a real photo, and link each post to a matching page on your website. Below are 40 ideas sorted by type, plus sample posts for four trades.

Why post at all

Posts show up on your profile in Google Search and Maps, right where people compare you with the other businesses in the map pack. Posting more often isn't a ranking shortcut on its own, and they work best alongside the factors we cover in How to Rank Higher on Google Maps.

Their job is to win the call once someone is looking at you. A profile with last week's job photos and a post answering "do I need to replace my water heater or repair it?" looks like a company that's busy and knows its stuff. A profile that hasn't changed in years looks like the opposite.

The three post types, and the rules that trip people up

Google offers three kinds of posts:

• Updates: text, a photo or video, and a button such as Learn more or Call. This is what you'll use most.
• Offers: need a title and start and end dates, and come with a View offer button. You can add a coupon code and terms.
• Events: need a title and start and end dates and times.

A few rules catch people out:

• Posts older than six months are archived unless they have a date range. Keep posting, or your profile goes quiet.
• Phone numbers in the post text can get it rejected if Google can't connect the number to your business. Use the Call button instead.
• Don't stuff keywords. Whitespark's 2026 survey of local SEO experts lists keyword stuffing in posts as both a negative ranking factor and a suspension risk. Write for the person reading.
• Use real photos. Stock photos and AI-generated images are listed as negative factors in the same survey.
• Keep customer details out. No house numbers or customer names without written permission.

40 Business Profile post ideas

Recent work

1. A before-and-after photo pair with one line on what you did.
2. The job of the week, with the problem, the fix and how long it took.
3. An unusual problem you solved, like a root-blocked sewer line or a hidden slab leak.
4. The neighborhood you worked in, without the address.
5. New equipment, and what it means for customers (faster drying, cleaner camera inspections).
6. A crew member spotlight, with their OK.
7. A short video of the work in progress.
8. A repair-or-replace decision you helped a customer make, and why.
9. A job that didn't go to plan and how you made it right.
10. A safety step customers don't see, like shutting off gas or testing for asbestos before demolition.

Answers to customer questions

11. A price range for a common job, and what moves it up or down.
12. How long a typical job takes, from first call to cleanup.
13. Warning signs: "5 signs your AC capacitor is going out."
14. What to do while you wait for help.
15. What's safe to DIY and when to call a pro.
16. A seasonal maintenance checklist.
17. An insurance question you hear often, like whether a policy covers it.
18. Whether the job needs a permit in your city.
19. What's included in your service call or estimate.
20. A myth your trade hears all the time, and the truth.

Seasonal

21. Pre-summer AC tune-ups.
22. Freeze warnings and how to protect pipes.
23. Storm prep and what to check afterward.
24. Spring yard cleanup or fall aeration.
25. Local watering rules or drought restrictions.
26. Holiday hours.
27. Rainy-season roof and gutter checks.
28. Back-to-school or vacation reminders, like shutting off water before a trip.

Offers and events

29. A limited-time offer with real start and end dates.
30. Financing options for bigger jobs.
31. A maintenance plan or membership.
32. A community event you're sponsoring.
33. A free workshop or demo day.
34. A referral program for customers who send friends your way.

Trust

35. A recent review, quoted with a thank-you. (Need more reviews? See our review scripts.)
36. A license or certification you earned.
37. A milestone: years in business, jobs completed, a new truck.
38. Team training you completed.
39. An honest answer to a common complaint about your trade, like surprise fees.
40. A new service or a new area you cover.

Idea 34 is fine as long as the reward is for referrals. Rewards for reviews break Google's rules.

Four sample posts

Plumbing (update with a photo):

Slab leak found in a 1970s home this week. The tell: a warm spot on the kitchen tile and a water bill that jumped $60. We rerouted the line through the attic, so no concrete was broken. Seeing a warm spot on your floor? Here's what to check first. [Learn more]

HVAC (seasonal update):

Most AC failures we see in June start as a weak capacitor in April. A tune-up now checks it, cleans the coils and tests refrigerant, and takes about an hour. Here's what's included. [Learn more]

Landscaping (before and after):

This front lawn used about 30% of the household's water. We replaced it with native plants, decomposed granite and drip irrigation, and many local water districts offer turf rebates for exactly this. How turf conversion works, start to finish: [Learn more]

Water damage restoration (answer post):

"How long will drying take?" Usually three to five days for a typical leak, longer if water reached the subfloor. We take moisture readings every day and don't pull equipment until the numbers say dry. What to expect, day by day: [Learn more]

Each one names a specific job, uses plain language, and sends the reader to a page with more detail.

How often to post

Once or twice a week is a sustainable pace for most trade businesses. Consistency matters more than volume: four posts in a week followed by two months of silence looks worse than one post every week.

Tie posts to your website. When you publish an article, write a post that links to it. When you finish a job worth showing, post it and link to that service page.

How we handle posts

Every plan we offer includes Business Profile posts: four, six or eight a month, depending on the plan. Each post is written from your research and linked to an article on your site, and we schedule them for you. Want to approve each one first? You can. See what each plan includes.

Frequently asked questions

How often should I post on my Google Business Profile?

Once or twice a week is plenty for most service businesses. Pick a pace you can keep for a year.

Do Google Business Profile posts expire?

Posts older than six months are archived unless they have a date range. Offers and events end on the dates you set.

Can I put my phone number in a post?

You can, but Google may reject the post if it can't connect the number to your business. Use the Call button instead.

Do Google Business Profile posts help SEO?

They help in a supporting role. Posts keep your profile active, give searchers more to engage with, help people who are already looking at your profile choose you, and send visitors to the website pages that help you rank. They work best paired with a steady flow of reviews and useful articles on your site.

Can I use AI to write my posts?

Yes, if a person checks every post for accuracy and makes it specific to your business. Generic AI posts read like everyone else's, and Whitespark's experts list AI-generated profile content as a negative factor. Our process is AI drafting on real research, reviewed by a person.